Writing Wrongs

April 05, 2007

Every once in a while, I click through on the mostly “evergreen” articles on “Hot on Hotmail!” (Exclamation point intentional. They want you to be excited about it.) You know, Ten Tips to Lose Those Ten Holiday Pounds, How to Tell if He’s Interested or Just Another Knife-wielding Psychopath, and things like that.

I don’t know if it’s the sheer size of the enterprise, updating and linking and unlinking headlines and content, but lately, what you see is definitely not what you get. For instance:

Has Google Lost its Cool? I’ll never know because the article link goes to 6 Rules of the Roast, aka public humiliation, not tips on grilling.

Who Can Text the Fastest? I didn’t realize it was a contest. Neither did Hot on Hotmail! because the article is all about Money in Your 40s.

Guys: Five Ways to Sweet Talk Your Date Ironically, this leads to an article on drinking red wine.

Women: What Guys Love to Hear More irony. The 10 Most Expensive Bottles of Wine.

Subliminal message? Drinking a lot makes relationships so much easier. Trust us.

My all time favorite Hot on Hotmail! headline was: Britney Speaks. This, after that infamous Matt Lauer interview. I never clicked through; I knew only disappointment lay down that path.

Still, it always reminded me of that scene from Singin’ in the Rain:
R.F. Simpson: Don, it'll be a sensation! "Lamont and Lockwood: they talk!"
Lina: [with a voice to peel paint] Well of *course* we talk. Don't everybody?

Indeed.

Charity Tahmaseb wrote at 10:34 a.m.

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